What’s better than a room full of warm cookies, rare books, and good people?
My new friend Sol Orwell produced the Chocolate Chip Cookie Off last night in New York City to benefit She’s the First, a non-profit focused on educating women in developing countries.
This might be the best for-purpose event ever.
There were many internet famous people here, including:
- Mark Manson, author and theater-lover
- Ramit Sethi, author and hot sauce aficionado
- Jenny Blake, author and excellent dancer (wow lots of authors WTF)
- Matthew Kepnes, aka “Nomadic Matt”
- Cassandra C, men’s stylist
- Dorie Clark, author and dinner party host
- Steve Kamb, Nerd Fitness
- Chris Winfield, super-connector
- Nick Ganju, ZocDoc co-founder
- Cathryn Lavery, co-founder of Best Self Co
- Selena Soo, entrepreneur and coach
- Seth Godin, author
- Tammy Tibbetts, She’s The First
… and lots more great people who I didn’t get a chance to meet or link to.
Cookie Pic Porn
Venue: Rare Book Room at The Strand
Located on the third floor inside New York City’s most famous book store is the Rare Books Room of The Strand Bookstore.
We had access to the entire floor, including the rare books.
The space soon filled up with cookie-lovers.
I recently met Sol on the internet.
He messaged me and I didn’t know what to make of him.
Is this guy for real?
Is he Y.A.I.M.W.L.S.?
(Yet Another Internet Marketer With Little Substance)
Sol spoke last night from a place of passion about charity and community.
To gather such a crowd in a place like New York City, to raise $25,000 in benefit of a group that supports women in India, and to solicit cookies from so many of the best bakeries and chefs…
It is clear to me that this guy is T.R.D.
(The Real Deal)
Evaluation of Sol Orwell
On a scale of 1 to 10, how likely am I to recommend Sol Orwell to be your friend?
10. 10. 10.
VIPs from India
I had the chance to speak to one of the women who benefitted from She’s the First.
This was Preetha’s first visit to New York City.
I asked her and her friend Majula: what things do you notice that are special about New York City?
Their New York City Observations
- The lights!
- The people are so different
- How much freedom you have here, as a woman especially
- The subway performers! We saw trumpets, drums: I’ve never seen anything like that. We just watched and listened for a long time
- Traffic and the signals. Everyone follows the rules
- Personal space, and how much of it you get here on the street, in the subway, etc compared to India
- The skyscrapers are nicely preserved
- Good museums (yay!)
I love asking this question to visitors. The answers help me to see the city with a fresh set of eyes.
Between bites of cookies, I asked a few of my friends to go on the record about the event.
“The cookies are really good. The crowd is really good. And the cause is really good.”
“There are few people I’ve met in my life that bring together the kind of people that Sol does.”
“Cookies plus brilliant people plus a cause that benefits education for more women. This is one of the best things I’ve attended all year.”
Helene Godin, proprietor of By The Way Bakery:
“In an evening of overwhelming sweetness, there was nothing better than the women’s testimonials.”
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