Museum Hack in Southwest Airlines

Museum Hack in Southwest Airlines

Neat to see Museum Hack featured in a flight magazine!

Here we are in the April 2018 issue for Southwest, where they say that our “offbeat tours of well-known institutions are a work of art.”

April 2018 cover and feature of Museum Hack on p45

Read The Full Article

Museum Hack: These offbeat tours of well-known institutions are a work of art.

Here’s how founder Nick Gray describes the museum tour company: It all started on a romantic date. A woman in New York City invited me to the Metropolitan Museum of Art. I didn’t really like museums, but she gave me a private tour that unlocked a sense of curiosity about art and history. Free tours of museums can be very standard, academic tours, so I wanted to create something fast-paced and high-energy. That’s what Museum Hack is about. There are games and challenges, and you’re using your phone to take pictures; we have a Boy Wizard tour and one focusing on women’s roles in museums.

And the tours are led by the best tour guides in the world – we’re talking Broadway actors, stand-up comedians, science teachers. We tell visitors the juicy gossip and scandalous backstories behind the art. A lot of people are intimidated by art museums. They don’t think museums are a place for them – I mean, that’s what I was like. But with a Museum Hack guide, they make it relatable, they you the best stuff, and they give you a sense of ownership over the space.

Museum Hack By The Numbers

6: cities with Museum Hack tours

We are in NYC, Chicago, SF, DC, LA, and Philadelphia! Tickets here

2 hours: average length of tour

1.25: average miles walked on a tour

$59: average cost of tour

Pictures / Scans

Jason Bishop on the cover doing a magic trick
Cover of the April 2018 issue of Southwest The Magazine
Full-page spread featuring Museum Hack

More Information



  • Amy Petulla: Love Museum Hack! Telling all my guides to read this article.
    • Nick Gray: Thanks Amy! I’d be interested to her what your guides thing of the post! Keep me updated.

What you should do next...

1.Subscribe to my free Friends Newsletter.

You'll get exclusive life hacks, business research, top tech gadgets, and see new productivity tips. See why 12,000 people say it is one of their favorite emails.

2. Get your 2-page Party Checklist from my book, The 2-Hour Cocktail Party

With over 19 things you can do right now to improve your next party. Plus an Executive Summary of the key lessons inside my book.

3. Read this list of my 21 favorite home gear items.

See my favorite electronics, kitchen toys, and even bathroom toiletries in one of my most popular blog posts ever.