I recently worked with a designer to redesign my personal home page. One thing I wanted to include was the logos of the many places that have written about me and my company.
I noticed that a lot of websites include these logos as a credibility factor to make them sound more important and let people know that they are legitimate. I have also seen people who include logos of questionable integrity, so maybe they were barely mentioned or never mentioned in these sources.
I can never tell because the logos are never linked to the original source articles.
I seem to remember a tool that was popular which automatically generated logos from a variety of famous news sources, such as Wired and the Wall Street Journal. A code was created allowing anyone to paste it on their home page for immediate credibility.
For that reason, I’ve decided that all of the logos which I include on my website should be linked to the original source articles.
Here’s an example of each article that I am linking to for each article that’s included.
- TEDx: How I learned to stop hating and love museums
- USA Today: Students have a way with words
- New York: Meet Nick Gray, Thrower of ‘Culturally Significant’ Williamsburg Parties
- The Washington Post: Away Messages Keep Users in Touch
- LifeHacker: I’m Nick Gray, Founder of Museum Hack, and This Is How I Work
- WIRED: How to: come si visita un museo
- Newsweek: GIRLS GONE ANCIENT WITH MUSEUM HACK
- The Wall Street Journal: Museum Hack’s Tasting-Menu Approach to the Art Museum Tour
- Chicago Tribune: One museum tour, with extra sex and violence
- ELLE: Meet ELLE.com’s 41 Most Eligible Bachelors
Sure, some of the articles I’m linking to are 5 or even 10 years old, but I believe that by linking to these articles I establish more credibility and give the viewers a chance to get more depth about me.
Here’s My Challenge To You
- Do you have logos on your home page?
- Are you are using them to give yourself more credibility?
I challenge you to link to the source articles.
Maybe you are doing this already, but if you are not, I think we should all embrace the practice and assume that any logo that is not linked to a source article is of questionable integrity and maybe not valid.