I was so inspired by my friend Mallory Blair‘s 2016 Year in Review that I wanted to write a post to memorialize all the great stuff she is doing.

My History with Mallory Blair

I first met Mallory in August 2008 when she had a blog and I invited her to come to one of my tea parties. We were later roommates for several years in Williamsburg at 132 North 5th Street, Brooklyn, NY on the corner of Bedford and North 5th Street. During this time she started her company, Small Girls PR.

Mallory’s Great 2016

Some highlights from the year:

Danced in a Hillary flash mob 👯

Mallory Flash Mob

Danced for Hillary in #pantsuitpower glory thanks to genius, ❤️️, and choreography from @celiarowlsonhall this morning

Opened shop in LA☀️

Mallory Opens Shop in LA

Acquired an agency on the west coast and opened shop in LA.

Dyed hair platinum. Then pink. 💁🏼

Mallory Blair New Hair, Who Dis?

Dyed hair platinum!

Doubled office size & headcount in NY. 👩‍👩‍👧‍👦

😎 company that slays together, stays together 😎

Learned to surf 🏄 in cape cod

caught a gnarly wave brah

Won clients like Rent the Runway 👗, TaskRabbit 🐇 & Verizon 📱

Jennifer Fleiss and Jennifer Hyman, cofounders Rent the Runway. Photo by Jamel Toppin via Campfire Capital.

Flew helicopters over 🌋 in Hawaii 🚁

Volcanos in Hawaii.

Gave the commencement address at her high school’s graduation ceremony 🎓

Mallory Blair giving the commencement address at her high school, click for video

Won some crazy marketing awards 🎖 like gold at Cannes Lion


Invested in her 401k and bought some stocks💱

Mallory in her office, shot by @bridgetbadore for @thestyleline x @planoly

Learned golf 🏑 and won a tournament!

It was great.

Tubed down the Delaware river🚣🏻‍♀️


Introduced her cat 🐱 to his first dog 🐶 friend

Bunny 👏 is 👏 purrfect

Said goodbye to some early team members as they embarked on new adventures 🍻

spice girls DJ set, beauty bar, cake pops, fortune telling and pink laser lights at our 5 year anniver-zine-y

Had a birthday party at Olive Garden and doled out awards for most endless bread 🍞 sticks eaten

Forced friends into an endless breadstick eating competition for “a very basic birthday” (Nick’s note: can confirm, I was there, it was great!)


Mallory Bday

When you share a birthday with your cotwerker and your office shops a Miley Cyrus pic so u know it’s real #blessed #libras

Mallory’s ✨2016 milestones

Click to see Mallory’s 2016 milestones post on Instagram, which inspired this blog.


The future is bright. I am glad we are friends. I believe in you and all that you are doing.

More Information RE: Mallory Blair

Work with Mallory at SGPR

Small Girls PR is hiring, including: Senior Account Executive, Account Executive, Senior Events Producer (LA), Talent Acquisition Manager, and more.

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