Direct Mail

Amazing Direct Mail Letter Example: Traffic & Conversion Summit 2018

This is one of the best written, best executed direct mail letters I’ve seen and I’ve seen a lot of direct mail.

The printed handwriting is so captivating and authentic.

Did you know?:

  • consumers spend an average of 30 minutes reading their mail each day
  • over 40% of people over the age of 65 do not use the internet AT ALL
  • 92% of millennials surveyed claimed that direct mail has influenced their buying decisions

(more…)

2018-04-10T10:31:55+00:00 March 30th, 2018|Direct Mail|

QuickBridge Scam Credit Card

I was surprised to receive a piece of mail today saying “Your New Account Has Been Established” because I never signed up for this.

QuickBridge Funding appears to be doing predatory marketing to small business owners offering them a fake-looking credit card for their “working capital” offer of a loan up to $300,000. I am guessing this has very high-interest rates.

(more…)

2018-03-31T15:43:19+00:00 March 19th, 2018|Direct Mail|

Direct Mail Examples from Harry’s, Molekule, 23andMe, Lunya

Small businesses can learn a lot from how hot brands write their copy.

This is an unedited scan of a direct mail envelope that was sent to my apartment in New York City via USPS of targeted “Manhattan exclusive” offers.

Click here to download the PDF of all the inserts.

Featuring the following brands: Molekule, Wunder, 23andMe, Boll & Branch, Hubble, CleanChoice Energy, Lunya, Harry’s, and Thirstie.

(more…)

2017-08-03T15:54:43+00:00 August 3rd, 2017|Direct Mail|

Direct Mail Review: Stamps.com 9 Postage Stamps

The envelope promised: “Your 9 postage stamps are waiting for you inside.” This is a nice piece of direct mail marketed at small business owners. I’m documenting it here for posterity and respect.

Scroll down for my analysis and commentary.

Direct Mail Letter

Letter has black text on white background The letter from Stamps.com offering the 9 Postage Stamps

(more…)

2017-04-16T20:40:02+00:00 April 16th, 2017|Direct Mail|

Bed Bug Insurance in New York

A few months ago, I received this postcard in the mail from what I believe to be either a phony company or a sales funnel test:

picture of a postcard, orange with black text, says: The New York Bed Bug Insurance Company The New York Bed Bug Insurance Co.

After some investigation into the company, I think it is either a scam or a “Lean Startup” business test.

This post details my investigation.

(more…)

2017-01-11T02:43:23+00:00 January 11th, 2017|Direct Mail|

Review of Bizfi “Claim Funds” Marketing

My small business in New York City receives about a dozen checks in the mail every month. This letter that Bizfi sent me looks like most checks we get:

Bizfi Marketing Letter Check from a customer?? Actually smart or deceptive marketing from Bizfi!

I opened the envelope and there was a check made out to me and my company, from a business that I had never heard of.

Bizfi fake check Fake check from Bizfi to my company for Six Thousand Dollars

(more…)

2017-03-21T13:05:02+00:00 July 18th, 2016|Direct Mail|

University Fundraising Letter from Wake Forest

This is a letter sent to Wake Forest University graduates in May 2016 from the Annual Fund Chair of the WFU School of Business Board of Visitors. I typed it in: READ THE LETTER HERE.

Scan of the letter including WFU letterhead Scan of the actual fundraising letter.

Plaintext copy of the letter and photos of additional inserts are included in this post.

Nick’s Notes and Analysis

  • Great intro to get past my filters. He says, “Let me say up front: I get it.” This is a bold statement which says to me, “You hate fundraising shit. But wait!” I love it.

(more…)

2017-04-16T21:52:24+00:00 May 21st, 2016|Development, Direct Mail|