This is one of the best written, best executed direct mail letters I’ve seen and I’ve seen a lot of direct mail.
The printed handwriting is so captivating and authentic.
Did you know?:
- consumers spend an average of 30 minutes reading their mail each day
- over 40% of people over the age of 65 do not use the internet AT ALL
- 92% of millennials surveyed claimed that direct mail has influenced their buying decisions