
Does Anderson Group PR Actually Represent These 300 Clients?
I got a cold email from a PR firm today. The subject line was “Nick Gray / Publicity Campaign.” The sender was Liza Anderson, CEO of Anderson Group Public Relations.…
Read about the best Direct Mail strategies and conversion techniques, check the latest relevant Direct Mail examples and surveys.

I got a cold email from a PR firm today. The subject line was “Nick Gray / Publicity Campaign.” The sender was Liza Anderson, CEO of Anderson Group Public Relations.…

Recently I was bombarded by emails from the Stop Republicans PAC. I do not know how they got my email address! They used incredibly aggressive email tactics, such as: Changing…

This is one of the best written, best executed direct mail letters I’ve seen and I’ve seen a lot of direct mail. The printed handwriting is so captivating and authentic.…

I was surprised to receive a piece of mail today from QuickBridge saying “Your New Account Has Been Established” because I never signed up for this. It turns out that…

Small businesses can learn a lot from how hot brands write their copy. This is an unedited scan of a direct mail envelope that was sent to my apartment in…

I received a credit card which I did not request from Connector Capital today. It was addressed to my business Museum Hack with a $150,000 credit line. btw: are you…

The envelope promised: “Your 9 postage stamps are waiting for you inside.” This is a nice piece of direct mail marketed at small business owners. I’m documenting it here for…

I noticed in my new order of Sudden Coffee that their marketing materials had been upgraded since my first order. I suspect there is also a new formula that allowed…

A few months ago, I received an intriguing postcard in the mail from what appeared to be either a phony company or a sales funnel test: After some investigation into…
This is an interesting marketing technique to collect contact information. I am sure that it is one of the oldest tricks in the book, but I have not seen it…