This is one of the best written, best executed direct mail letters I’ve seen and I’ve seen a lot of direct mail.
The printed handwriting is so captivating and authentic.
Did you know?:
I was surprised to receive a piece of mail today saying “Your New Account Has Been Established” because I never signed up for this.
QuickBridge Funding appears to be doing predatory marketing to small business owners offering them a fake-looking credit card for their “working capital” offer of a loan up to $300,000. I am guessing this has very high-interest rates.
Small businesses can learn a lot from how hot brands write their copy.
This is an unedited scan of a direct mail envelope that was sent to my apartment in New York City via USPS of targeted “Manhattan exclusive” offers.
Click here to download the PDF of all the inserts.
Featuring the following brands: Molekule, Wunder, 23andMe, Boll & Branch, Hubble, CleanChoice Energy, Lunya, Harry’s, and Thirstie.
I received a credit card which I did not request from Connector Capital today. It was addressed to my business Museum Hack with a $150,000 credit line.
btw: are you a small business owner? I paid $19,000 to take CEO coaching classes from a company called Strategic Coach. See my notes from the classes here on what I learned. Not an ad.
The envelope promised: “Your 9 postage stamps are waiting for you inside.” This is a nice piece of direct mail marketed at small business owners. I’m documenting it here for posterity and respect.
Scroll down for my analysis and commentary.
The letter from Stamps.com offering the 9 Postage Stamps
A few months ago, I received this postcard in the mail from what I believe to be either a phony company or a sales funnel test:
The New York Bed Bug Insurance Co.
After some investigation into the company, I think it is either a scam or a “Lean Startup” business test.
This post details my investigation.
This is a letter that I received in September 2016 at my NYC apartment, addressed to me in a blank-looking #10 envelope. Handy is a housekeeping service – they send people to come clean your apartment.
My small business in New York City receives about a dozen checks in the mail every month. This letter that Bizfi sent me looks like most checks we get:
Check from a customer?? Actually smart or deceptive marketing from Bizfi!
I opened the envelope and there was a check made out to me and my company, from a business that I had never heard of.
Fake check from Bizfi to my company for Six Thousand Dollars
This is a letter sent to Wake Forest University graduates in May 2016 from the Annual Fund Chair of the WFU School of Business Board of Visitors. I typed it in: READ THE LETTER HERE.
Scan of the actual fundraising letter.
Plaintext copy of the letter and photos of additional inserts are included in this post.