Monday, October 11, 2004
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Blake writes in with cool QR code advertising:
“The ad doesn't say much. In fact, it doesn't feature any pictures or even a description of the portable machine. Instead, nearly the entire page is taken up with a giant Quick Response code, which looks something like a rectangular UPC symbol. The QR code is generally used in Japan for mobile phones. When a camera phone user takes a snapshot of the code, the phone can read the information and convert it into data such as a URL for a product Web site. If this is the case, people can click directly over to the Web site using the browser function on their mobile phones.”
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