Wednesday, September 15, 2004
0 commentsI bought a new book today, Running Money: Hedge Fund Honchos, Monster Markets and My Hunt for The Big Score. Seriously, I'm addicted to reading.
"You remember my suggestion for C-Cube."
"Of course, you told me that a salesman or broker has 30 seconds and three bullet points to pitch our deal. So we need to provide that in our positioning."
"Right. But I figured out that the bullet points are always the same."
"Always?"
"Sure. Bullet one is a large market. Bullet two is an unfair competitive advantage, and bullet three is a business model leveraging that unfair advantage. I just fill in the details company by company."
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