Monday, August 16, 2004
LivePlanet to Produce 'American Start-Up'
0 commentsSpike TV has signed a deal with LivePlanet, the production company founded by Ben Affleck, Matt Damon, Sean Bailey and Chris Moore, to produce the original reality series "American Start-Up." The ten episode series is slated to premiere on Spike TV in mid 2005. "American Start-Up" celebrates the entrepreneurial spirit. Eight young businesses will be selected to compete, each receiving $50,000 of seed capital to help them reach their goals.
I've met Chris Moore a few times through the American Pie stuff that I did. Moore's company, LivePlanet, is "backed by tech firepower and investments from current and former Oracle execs." Maybe you remember Chris Moore and LivePlanet from Project Greenlight? They produced Matchstick Men and The Emperor's Club, too. I guess you could say I had lunch with Chris Moore a few times, but we were just at the same "honcho" table in that only-on-a-movie-set-in-LA sort of way.... I remember raving about the Danger phone to him for a while. Moore and Affleck will make this series a success - they "Get It" in business and internet affairs and are admirable mentor figures.
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