Friday, December 12, 2003

Last week brought to an end the industry summary PowerPoint presentations that we've each been delivering in my Marketing Communications class (BUS 227). Most students e-mail our professor their presentation file beforehand so that they can easily present using the classroom's digital projection screen. A wireless mouse at the speaker podium enables slide advance.

isnt't that amazing? I've learned a lot in this class

Twenty two American billion dollars in VHS and DVD's last year. Isn't that amazing? It's a slide from my presentation. Here's a fun fact from another student's PPT:

In 2001, Americans consumed more than 5,542,800,000 gallons of consumer beer. It's an industry dominated by three firms who supply over 80% of the nation's beer.

With his laptop hooked into both the projector and the ethernet, Professor Fly has been able to use technology in the best way I've seen yet here in Calloway. In-classroom technology has been used most often to play commercials on demand throughout the semester. During discussions, a student might mention a commercial that she saw recently. As she explains what she liked and didn't like about the ad, Fly hops onto www.AdCritic.com and queues the commercial for the rest of class to watch. Eight by six foot, full screen QuickTime video then plays (with surround sound) for our class of twenty. It's a dynamic classroom experience made better by technology, it's awesome, and it's one of the reasons I came to Wake Forest.

Continue reading Thoughts from the Technology Classroom

 
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