Wednesday, December 10, 2003
0 commentsIn that moment . . . [I] began to see a bottle of Coca-Cola as more than a drink. . . . [I] began to see the familiar words, 'Let's have a Coke,' as . . . actually a subtle way of saying, 'Let's keep each other company for a little while.' And [I] knew they were being said all over the world as [I] sat there in Ireland. So that was the basic idea: to see Coke not as it was originally designed to be—a liquid refresher—but as a tiny bit of commonality between all peoples, a universally liked formula that would help to keep them company for a few minutes.
Coca-Cola Television Advertisements: Hilltop per links.net
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